LeanScope for Market Researchers
Elevate your market research
- with LeanScope AI
Make your market research data more tangible and usable by transforming abstract market segments into vivid personas that you and your team can communicate with.
The challenges of market researchers
As a market researcher, you're constantly collecting and analyzing large amounts of data from surveys, focus groups and other sources to identify trends, insights and patterns that inform business strategy. But managing this data is often time-consuming and overwhelming. Add to that the challenge of translating these insights into actionable recommendations for various teams - such as product management, marketing and sales. LeanScope AI helps you optimize data management, analysis and communication to efficiently deliver valuable, data-based insights.
How market researchers benefit from LeanScope AI
Create personas for your segments
With LeanScope AI, you can easily create personas based on your market segments or user profiles. Whether demographic characteristics, behaviors or specific requirements - the creation of these personas is quick and easy. This gives you a sound basis for making your research results understandable and tangible.
Bring your market segments to life
Bring your personas to life with LeanScope AI by having interactive, AI-powered conversations. Discuss ideas, gather feedback or get insights that help you better understand the motivations and needs behind your market segments. These interactive personas make abstract data tangible and foster a stronger connection between your team and the target groups you want to address.
Link market insights with personas
With LeanScope AI, you can easily link specific research results with your personas. This gives you a clear understanding of which user segments match the most important insights and allows you to develop strategies that specifically address their needs.
Share your insights with your team
Share your findings with others in your team or organization and work together to refine solutions based on real market research. This improves communication and coordination throughout the company.
How LeanScope AI supports other roles
UX Designers
Develop intuitive user experiences by putting real user needs at the center of every design decision.
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Product Managers
Define clear goals, recognize opportunities and develop solutions that optimally combine user needs and company goals.
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Product Marketing
Develop targeted campaigns that meet the needs of your customers and users - based on the findings from user research.
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UX Researchers
Ensure that your findings find their way into product development by making them visible, accessible and usable.
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